SRISANGDAO RICE

branding, packaging design, identity, art direction

Thung Kula Ronghai has been a well-known rice producing area of Thailand where its high quality of rice product has been acclaimed worldwide. Every year the rice production is limited in amount in controlled environment. This organically produced rice therefore is ensured of best quality and chemicals-free and thereby preserves the environment. This is the origin of SRISANGDAO RICE
 

Our challenge in packaging design is to reflect all these organic rice growing process. We design the package by using the chaffs which is the natural waste from husking process. The package is die-formed with the rice shape embossing on top of the box cover which is surrounded by the graphic lines and burning stamp of logo with some details. Inside the box is filled with the rice sack on which lot number and other data is being printed.

 

Moreover this rice package may be later used as a tissue box. This outstanding packaging design is absolute environmental friendly and serves beyond an ordinary rice package.